Misr Emirates Life Takaful  – Salama Gears Up to Launch Medical Insurance Following Regulatory Approval 

Misr Emirates Life Takaful – Salama, led by Managing Director Sherif Azzazy, continues its strong momentum in the Egyptian market, reinforcing its position in the Life  Takaful insurance sector. Backed by solid financial strength, highly trained human resources, technical expertise, and a diverse range of quality insurance products, the company is committed to delivering outstanding and unparalleled services to its clients. 

In an exclusive statement to Businessmen Magazine, Sherif Azzazy said: 
“After completing our internal restructuring and building a solid foundation with the recruitment of top technical talent across various insurance disciplines, we are now well-positioned to aggressively expand into group life insurance contracts. Previously, individual life insurance dominated our portfolio, but it was essential to rebalance it. Diversifying our insurance portfolio was a necessary and strategic move—one we’ve successfully achieved, thank God.” 

Azzazy continued, “When I assumed leadership, I found it crucial to resolve several key challenges the company was facing. We tackled these issues head-on, which allowed us to refocus on growth. One major milestone was resolving a long-standing dispute with a major bank that had persisted for years. Reaching this settlement demonstrates our credibility with clients and our sincere commitment to building a fresh start with all our partners.”  He added, “No structure can stand firm unless its foundations are strong. That’s why I focused in recent months on strengthening the internal structure of our company, preserving its reputation and standing in the Egyptian market. Being part of the Salama Group—one of the largest insurance groups in the Gulf and Arab world—also inspires us to rise to the highest standards. Accordingly, we have restructured our internal departments and established new ones to meet the evolving demands of the market.”